Raison (Desktop website design)

Raison (Desktop website design)

Raison was a investor-startup, charity-donors connection website, designed for a class assignment, which is later implemented using Node.js and then open sourced.

Design concept

A more business-casual looking with a sense of professional. Main color used in navy blue , and orange as accent color. The (then) newly released IBM Plex font family was used as an identity font. I personally particularly like the idea to include faded visible space and line break symbols in titles with monospaced fonts. Material Design is used as the main design language.

The name Raison is a pun of phrase “raise on” and the French word raison which means “reason”. The logo is inspired by sparks with the meaning of innovation.

Logo design

Colored logo
White logo


Moodboard design

Web design